Wednesday, March 2, 2011

3 people talk strategy of sale of gem market brand

North of fleabane high mountain has one tremendous burrow, dark not is measured greatly, before ceaseless somebody troops, circumjacent common people is gone to amuse oneself.

Jin Chaochu year, one person enters a wrong path by accident, drop into the hole. Stray person seeks the exit of burrow in darkness, went ten days about, suddenly a day at the moment be suddenly enlightened. A careless house appears in at the moment, there are 2 people to fall to sitting in careless house chess. Object the person of the hole says to them he is both hungry and thirsty, the person of play chess is pointing to a cup to say: "Drank it. "Stray person is drunk, feel suddenly effort times add. Be down the person ask the way of the chess again, play chess person tells him: "From now on westing, see one courtyard, there is flood dragon dragon in. Go in simply, natural meeting leaves here. hungry the food in can eating a well. hungry the food in can eating a well..

Stray person according to give directions, used time of half an year about, come out from inside the hole eventually. After returning the name of a river in Shaanxi and Henan provinces to fall, he asks an anchoret that calls Zhang Hua, zhang Hua tells him: "You are to touch go up celestial being. What you drink is jade oar then; Eat that can be marrow of stone of dragon acupuncture point. Eat that can be marrow of stone of dragon acupuncture point..

   - - the Chao Taoqian that occupy advance is written " search god is adscript "

Opening remarks: Enter 21 centuries, our country economy is maintaining powerful development momentum, dweller income grows quickly, annual growth of forehead of dweller bank deposit crosses -727379968 yuan, to 2002 year end deposits money amount personal breakthrough -1524072448 yuan, broke through 10 trillion yuan again first half of the year 2003. The purchasing power with Chinese driving consumer decided China has made the consumptive market with the biggest whole world.

At present our country getting acts the role of consumption with annual the rate of 15 % rises. Domestic gold, platinic gold, diamond act the role ofing is tasted reach gem of of all kinds coloured, jade, silver to act the role of a brand to be gotten each coquettish, especially gold, platinic gold, diamond act the role ofing tastes development potential is tremendous.

However, go to look focusing when us in old structure of competition of home market brand, must face a kind of such facts awkwardly again: The well-known trademark of transnational corporation is popular in China, and Chinese product is spent in the acknowledge of Euramerican area is not very tall however. Foreign authoritative orgnaization is judging 100 whole worlds that give in recent years a list of names posted up on brand of neither one China is returned in the most valuable brand. Meanwhile, be worth what we pay close attention to is Chinese market after joining WTO, domestic company will encounter the brand " of the enterprise that cross a state surround a " in the door together.

Industry of Chinese gem jewelry in last few years flying development be obvious to all. But the primary market feature of Chinese jewelry industry also lets us see: Competition of market of domestic jewelry headgear still is in the price competition phase of low administrative levels, the brand " that this backside extend the meaning gives is coessential if cannot get,turn " and issue of " of credit of market " consumption solve in time, be sure to harm industry whole interest, restrict industry health to develop. Say with the word of senior personage inside course of study: Domestic jewelry company is at present collective be absent from school!

"Brand location is not exact, brand core value individual character of unsharpness, lack, brand temperament tends duplicate. "These problems make the general sign that evaluates sale of brand of company of numerous industry China almost, blow on the face and the black hole that warfare of the price war that come, trench becomes ethical brand to be walked out of hard. If we mere end is a these problems commercialize primary level place must susceptive price falls and cannot be afraid of, the key is us after domestic numerous company is paying price whether collective arousal!

Can say, everything what encounter in other industry place is in again it seems that jewelry industry whacking returns. "Brand sale is native land brand is the shortest in this cask in Chinese jewelry industry that one board, how many what it decided cask contains water. "A when industry of jewelry of China of hit the mark with a single comment of chairman of guild of headgear of jewelry of gold of city of vice-chairman of vice-chairman of association of Chinese gem jade, Chinese gold association, Shenzhen Mr Xu Jinchi exists general issue.

In Hong Kong Ming Feng getting acts the role of held " to get act the role of elegance and talent of beautiful shadow peerless- - acting dictum abundant got Liu Jialing 2006 after acting the role of press conference " , in hotel of sanded seascape of Shenzhen big plum, the heat problem of the market of gem of a few China that our newspaper reporter cares currently with respect to the reader especially the problem of gem sale, invite the famous expert that enters industry of a few of the meeting domestic and international jewelry, namely Dai Liquan of expert of famous sale of people of 10 big famous layout, China, chairman of guild of headgear of jewelry of gold of vice-chairman of association of Chinese gem jade, Chinese gold association, Shenzhen makes bright and beautiful pool, bright abundant of senior personage, Hong Kong gets British jewelry industry adorn (China) the delegate is in chief delegate Edward · Wosensi a have an informal discussion, feel pulse the general trends of sale of market of our country gem together with wide readership, I wish can be edified somewhat to the reader

Reporter: From last centuries since 90 time, chinese jewelry industry enters the dimensions that is a feature with industry measure leap to change development level, 21 centuries develop to change development level in order to shape company image for diagnostic brand. Numerous and similar Kadiya, Zhoudafu, Ming Feng getting is acted the role of wait for internationalization gem brand to enter home market, be Chinese jewelry industry upgrade infuse impulsion.

Can foreknow, as domestic jewelry the farther maturity of retail market, of the industry upgrade will no longer terminal of bureau be confined to, the production that still will involve whole industry catenary at the same time, current wait for each levels with relevant service. " regulations of management of Chinese concessionary industry " since promulgating, concessionary join in chain company is like the emerge in large numbers like emerge, concessionary domain coruscate goes out exuberant opportunity of survival. After the progress that can say experience of Chinese gem already ten years, facing unprecedented development opportunity, we believe to accompanying an industry to develop ceaseless improvement of the environment, industry of Chinese gem jewelry will keep healthy, continuously, the favorable situation of steady progress. As the diversity that gem consumes, market of Chinese gem headgear will by ceaseless fractionize, we see trend of Chinese jewelry industry upgrades in the round will gladly.

I am honoured to be able to ask 3 very much today, 3 are the authoritative personage inside course of study, here I want to ask 3 to reach jewelry industry to develop trend problem to express respective point of view with respect to gem sale problem above all.

Xu Jinchi: The national reform to diamond tax system, revenue level that reduces diamond further, and China joins WTO, be sure to drive diamond jewelry market develop steadily, of Shanghai diamond bourse run normally, also make of diamond trade process more vitrification. The message discloses, hopeful of naked stone value added tax fell 2006 4 % , this makes get the main trend that makes place become original rock to enter the mouth, jewelry industry person not necessary because of the profit of 4 % smuggling. Will integratedly see gem market will present the following characteristics: Retail business will increase diamond market sale strength; Foreland, economy developeds market of area, country will begin to start. We see numerous and similar Ming Feng is gotten gladly adorn wait for internationalization gem brand to enter home market, ming Feng getting acts the role of deep brand culture to accumulate, mature management and sale concept are sure to bring vitality to whole industry, so I think the diamond retailing shop of this kind of brand will have bigger growth henceforth. Their join what can give whole gem the industry to upgrade bring motive power.

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